Private label · White label · Custom

Private label lollipops, made to your brief.

Start from a proven product, adapt a platform, or develop your own formula. One BRCGS-certified plant, one US contact, one duty-paid price. Two sample rounds included.

Three ways to work together

Choose only as much development as you need.

Each route trades speed against differentiation. The first conversation is a recommendation, not a commitment.

01 · Fastest

White Label

An existing Dazzler formula and format, with your branding.

Best when

You want to launch fast on a proven platform.

You can customize

Brand, artwork and packaging presentation.

Development profile

Lowest complexity. Production starts once approvals are in.

Estimate My Project
02 · Differentiated

Private Label

A platform already proven on our equipment, adapted for your brand.

Best when

You want real differentiation without starting from zero.

You can customize

Packaging, flavor, color, filling and product mix.

Development profile

Two sample rounds included; validation scaled to the changes.

Estimate My Project
03 · Custom

OEM / Custom

Built around your formula, ambition or exact specification.

Best when

Your concept needs unique ingredients, format or IP.

You can customize

Formula, function, flavor, format, size, packaging, spec.

Development profile

Full feasibility, development, sampling and validation.

Tell us about your project

At a glance

Three routes. One manufacturing partner.

For early planning. Final scope depends on your product, packaging and volume.

Decision factorWhite LabelPrivate LabelOEM / Custom
Starting pointExisting Dazzler productProven platformYour brief or specification
FormulaExistingAdapted within scopeCustom or proprietary
PackagingYour approved brandingCustomized presentationDeveloped to specification
SamplingTwo rounds includedTwo rounds includedTwo rounds included; further iterations scoped
SpeedFastestModerateProject-dependent

Formats & packaging

What we can put under your brand.

Pick the piece, the wrap and the retail pack. Every format runs on a sugar or sugar-free base; full dimensions, sticks and fill levels are in the spec table.

Formats

Retail-ready packaging

  • PET jar with display lid4 jars per case; about 140 pops per jar at 15 g.
  • Gravity-fed display box40 to 100 pops per counter unit.
  • Pouches and bagsStand-up pouch (16 per case), peg bag (36–42 per case), lay-down share bag.
  • Case and pallet5-ply case up to 13 kg; 80 cases per US pallet.
Shelf life
24–36 months
Ambient storage, no refrigeration
Recipe base
Sugar or sugar-free
On every format
Minimums
From 60,000 pieces
Round 60,000 · flat 100,000 · lozenge 150,000
Artwork
7 languages
English, Spanish, Portuguese, French, German, Dutch, Arabic

Flavor library

  • Cherry
  • Strawberry
  • Cranberry
  • Lemon
  • Cola
  • Watermelon
  • Orange
  • Mixed berries
  • Raspberry
  • Blueberry
  • Blackcurrant
  • Apple
  • Mint
  • Assorted
  • Custom flavor

Natural or artificial flavors.

Color and stick

  • Natural colors
  • Artificial colors
  • No added color
  • Paper stick
  • Plastic stick
  • Printed paper stick

Built for emerging brands

Launch without container-sized minimums.

Minimums start at 60,000 pieces for round lollipops: enough for a real retail or online launch without tying up cash in a full container.

60,000 pcsRound lollipops from 60,000 pieces, flat lollipops from 100,000 and lozenges from 150,000. Our recommended starting point for most programs.

Smaller runs are sometimes possible at a higher unit cost. We'll tell you straight whether one is practical.

Product formatPiece size, filling and recipe affect throughput and yield.
PackagingMaterials, print quantities and pack configuration shape the minimum.
Development scopeTwo sample rounds are included. Deeper custom development is scoped up front.
ForecastOngoing volume creates stronger supply economics.
DeliveryOne duty-paid price. We import as importer of record; inland delivery is quoted separately.
Design Your Bag

See your brand on the bag

Upload your artwork and get a realistic pouch mockup in seconds. VivaPop example product details are added automatically. No email required.

Preview your packaging
VivaPop example retail pouch

From brief to delivery

A managed path to production and delivery.

Indicative ranges. Actual timing depends on the approved product and shipping plan.

01

Brief

Format, function, market, packaging, volume and target economics.

1 week

02

Route

White Label, Private Label or OEM, with a practical scope and your duty-paid price.

Parallel with step 1

03

Sample

Development and tasting. Two sample rounds included.

2–3 weeks

04

Approve

Specification, artwork, testing and production standards.

2 weeks

05

Produce

Manufacture, quality control, packing and export preparation.

4 weeks

06

Import

Ocean transit and customs clearance as importer of record at your chosen US port. Inland delivery is quoted separately.

5–6 weeks

Approximate total: 14–16 weeks from brief to your US port

Common questions

Private label, answered.

Where are the lollipops made?

In our own BRCGS-certified confectionery plant in Ratnagiri, India, on four automated lines. Dazzler USA is the manufacturer's extension in the United States and manages your project from brief to your US port.

What are the minimums?

Minimums depend on format: 60,000 pieces for round lollipops, 100,000 for flat lollipops and 150,000 for lozenges. Final minimums also depend on flavors and packaging, and we confirm them in your proposal.

What does the price include?

Estimates and proposals are duty-paid to your chosen US port: manufacturing, packaging, ocean freight and customs duties, with Dazzler USA as importer of record. Inland delivery to your warehouse, 3PL or distributor is quoted separately.

How long does a first order take?

About 14–16 weeks from brief to arrival at your US port for most programs, including two sample rounds.

Can we taste samples before we commit?

Yes. Two sample rounds are included in production program pricing. Sampling requirements and timing are agreed as part of your project.

Who owns the formula?

If our R&D team develops a formula for you, you own it. Your formula and artwork are developed for you and kept confidential.

How are production orders paid?

Production programs are invoiced in milestones that are agreed in your proposal before work starts.

Can you make vitamin or supplement lollipops?

Yes. Vitamin C and caffeine + L-theanine are in market today. Supplement Facts programs are reviewed per project against 21 CFR 111, and we supply the specification and COA your regulatory review needs.

Start your project

Tell us what you want to launch.

Share what you know today. Ernesto reviews your idea and replies within one business day. No commitment required.

Reply within one business day. No commitment required.

Lollipops and hard candy only.

Ernesto Lavandero
Ernesto LavanderoManaging Director, Dazzler USABook a 20-minute call
Product & volume
What are you interested in?

Select all that apply.

Minimums depend on format: 60,000 round, 100,000 flat, 150,000 lozenge.
Timing & packaging
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