White Label
An existing Dazzler formula and format, with your branding.
You want to launch fast on a proven platform.
Brand, artwork and packaging presentation.
Lowest complexity. Production starts once approvals are in.
Private label · White label · Custom
Start from a proven product, adapt a platform, or develop your own formula. One BRCGS-certified plant, one US contact, one duty-paid price. Two sample rounds included.
Three ways to work together
Each route trades speed against differentiation. The first conversation is a recommendation, not a commitment.
An existing Dazzler formula and format, with your branding.
You want to launch fast on a proven platform.
Brand, artwork and packaging presentation.
Lowest complexity. Production starts once approvals are in.
A platform already proven on our equipment, adapted for your brand.
You want real differentiation without starting from zero.
Packaging, flavor, color, filling and product mix.
Two sample rounds included; validation scaled to the changes.
Built around your formula, ambition or exact specification.
Your concept needs unique ingredients, format or IP.
Formula, function, flavor, format, size, packaging, spec.
Full feasibility, development, sampling and validation.
At a glance
For early planning. Final scope depends on your product, packaging and volume.
| Decision factor | White Label | Private Label | OEM / Custom |
|---|---|---|---|
| Starting point | Existing Dazzler product | Proven platform | Your brief or specification |
| Formula | Existing | Adapted within scope | Custom or proprietary |
| Packaging | Your approved branding | Customized presentation | Developed to specification |
| Sampling | Two rounds included | Two rounds included | Two rounds included; further iterations scoped |
| Speed | Fastest | Moderate | Project-dependent |
Formats & packaging
Pick the piece, the wrap and the retail pack. Every format runs on a sugar or sugar-free base; full dimensions, sticks and fill levels are in the spec table.
Small ball lollipop13 g · 22 mm dieBunch wrap · fill to 20%
Medium ball lollipop15 g · 29 mm dieBunch or pillow wrap · fill to 33%
Large ball lollipop21 g · 29 mm dieBunch or double twist · fill to 33%
Round flat lollipop8 g · Ø27 mm discFour-seal wrap · unfilled
Filled hard candy8 g · 22 mm ballPillow pack · 2-, 5- or 7-piece
Hard candy & gum, round5.2 g · 19 mm ballPillow pack · 3-, 6- or 9-piece
Hard candy, rugby5.2 g · 18 × 27.5 mm56 mm pillow pack
PET jar with display lid4 jars per case; about 140 pops per jar at 15 g.
Gravity-fed display box40 to 100 pops per counter unit.
Pouches and bagsStand-up pouch (16 per case), peg bag (36–42 per case), lay-down share bag.
Case and pallet5-ply case up to 13 kg; 80 cases per US pallet.Natural or artificial flavors.
Built for emerging brands
Minimums start at 60,000 pieces for round lollipops: enough for a real retail or online launch without tying up cash in a full container.
Smaller runs are sometimes possible at a higher unit cost. We'll tell you straight whether one is practical.
Upload your artwork and get a realistic pouch mockup in seconds. VivaPop example product details are added automatically. No email required.

From brief to delivery
Indicative ranges. Actual timing depends on the approved product and shipping plan.
Format, function, market, packaging, volume and target economics.
1 week
White Label, Private Label or OEM, with a practical scope and your duty-paid price.
Parallel with step 1
Development and tasting. Two sample rounds included.
2–3 weeks
Specification, artwork, testing and production standards.
2 weeks
Manufacture, quality control, packing and export preparation.
4 weeks
Ocean transit and customs clearance as importer of record at your chosen US port. Inland delivery is quoted separately.
5–6 weeks
Approximate total: 14–16 weeks from brief to your US port
Common questions
In our own BRCGS-certified confectionery plant in Ratnagiri, India, on four automated lines. Dazzler USA is the manufacturer's extension in the United States and manages your project from brief to your US port.
Minimums depend on format: 60,000 pieces for round lollipops, 100,000 for flat lollipops and 150,000 for lozenges. Final minimums also depend on flavors and packaging, and we confirm them in your proposal.
Estimates and proposals are duty-paid to your chosen US port: manufacturing, packaging, ocean freight and customs duties, with Dazzler USA as importer of record. Inland delivery to your warehouse, 3PL or distributor is quoted separately.
About 14–16 weeks from brief to arrival at your US port for most programs, including two sample rounds.
Yes. Two sample rounds are included in production program pricing. Sampling requirements and timing are agreed as part of your project.
If our R&D team develops a formula for you, you own it. Your formula and artwork are developed for you and kept confidential.
Production programs are invoiced in milestones that are agreed in your proposal before work starts.
Yes. Vitamin C and caffeine + L-theanine are in market today. Supplement Facts programs are reviewed per project against 21 CFR 111, and we supply the specification and COA your regulatory review needs.
Start your project
Share what you know today. Ernesto reviews your idea and replies within one business day. No commitment required.
Reply within one business day. No commitment required.
Lollipops and hard candy only.
Your details are used to respond to your inquiry. Privacy policy