The Pop Report
Candy science, clean ingredients, functional living — and the stories behind every pop.
Candy should be fun. It should taste good. It should feel like a treat. And it should be something people enjoy without needing to study the label for ten minutes. But more shoppers are reading can...
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Candy should be fun. It should taste good. It should feel like a treat. And it should be something people enjoy without needing to study ...

Candy is changing. For a long time, candy was mostly about flavor, color, and fun. That still matters. Candy should taste good first. But...

What Is Functional Candy? Candy has always been about flavor, fun, and a little reward in your day. But today, shoppers are looking for m...

Ask ten people their favorite lollipop flavor and you'll get ten different answers — and at least two arguments. That's part of what make...

Two iconic sweets. One big question. Let's settle this once and for all — for the kids, the parents, and the candy-at-heart adults. You'r...

A plain-language guide to artificial food dyes — how they're made, where they show up, and what parents should know. Pick up almost any ...

If you've ever flipped over a bag of our lollipops and spotted "isomalt" or "maltitol syrup" on the ingredient label, you might have had ...

When people see L-theanine on a product label, they often ask the same question: what is it, and why is it there? L-theanine is an amino ...

When you shop for candy, the label can tell you a lot more than the flavor. One of the biggest differences shoppers notice today is wheth...
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